Our perception study addresses four critical questions:

*How is your company perceived by key financial constituents?
*What are the key drivers of investor sentiment?
*What actions can be taken to positively influence investor perception and valuation?
*Are there any areas where your company is vulnerable or there are misperceptions?

Perception studies are an important part of strategic planning for the board and for management. They provide an accurate, unbiased means of gauging the views of existing and potential investors, broker research analysts and other key influencers. Regular and systematic measurement of investor sentiment forms a critical part of any company’s strategic investor relations programme.