Merlin provides its clients with strategic investor relations advice that reflects the specific needs and situation the client faces. Our advice can address every aspect of investor relations strategy and delivery. An effective investor communications programme is important because research has shown that, conducted well, investor relations can add up to 20% to a company’s valuation and conducted badly can penalise valuation by up to 10%. At the heart of the advice Merlin provides is a strategy to deliver the best solution for the client. That solution can be expected to minimise any discount between a listed company’s share price and the valuation independently attributed by analysts. Our advice will be based on what our extensive capital markets knowledge and experience tells us is the most effective programme for maximising a company’s visibility and profile in order to achieve a fair market valuation.